Color Schemes: Find the Perfect Palette for Your Website
4 January 2023
If you are searching and reading information about color schemes for a website, let me guess, it is probably you want to innovate with your entrepreneurship. And you are in the perfect place to find an answer!
Something to have in account is setting out to design a website, a top priority is perfecting your website’s color palette. And the best way to do this is to look at existing websites and to research competitors.
If you already have thought a color scheme for your website, keep in mind, it is important to consider what you want your website color scheme to say before rushing into anything…
To understand how important is this topic, I would like to talk about the marketing psychology and color psychology.
What is Marketing Psychology?
Marketing psychology is the branch of marketing that deals with the needs, motivations and tastes of consumers in order to create products that fit these motivations.
How helps the Marketing Psychology?
It helps to find the necessary keys to know how the human mind works, and it is a fundamental knowledge to ensure that potential customers end up buying a company’s products.
How does psychology influence marketing?
Psychology is composed of the most diverse techniques and tools that allow predicting consumer behavior. It is for this reason that knowing this type of behavior and knowing what influences consumer decisions to make a purchase, is a relevant and necessary information for any type of brand.
What is Color Psychology?
It is known as color psychology, when each color evokes a different meaning. This is done unconsciously, but we can associate each color with a series of concepts or sensations.
What is color psychology for?
To decipher what our public can feel with the visual image of our project. We also must understand that the perception of colors may be due to cultural issues, to our own experience, or to the traditional use that has been given to colors until now.
How do colors influence emotions?
It is known that certain shades can make us more irritable, while, on the contrary, others can favor our relaxation. Certain colors can also help us to rest our eyes.
Now, that we know, it is crucial considering color psychology for website color schemes. This conversation helps us to recognize how different tones and hues affect our mood. For example, if we were to design a website for a charity then we might use shades of green and blue because they invoke feelings of trust, nature and health.
Not only can you use certain color schemes to influence people’s mood, but you can also use it to control how they perceive your website. With that in mind, let’s take a look at the basic psychological principles of all key colors:
- Red: it is a great color to use when you want your audience to take action. Red is often used for ecommerce website color schemes, as well as restaurants and takeaway apps.
- Orange: this color is universally seen as a “fun” color, and using it in your web design is a great way to show you do not take yourself too seriously.
- Yellow: the color of sunshine, yellow is associated with happiness, joy, and accessible. This is a great website color to use for service industries.
- Green: calming and natural, green is also a great color choice to convey eco-friendliness and sustainability.
- Blue: it has been shown to inspire feelings of trust, making blue a heavy favorite in website color schemes.
- Purple: it is a unique, strong color to use within a website color scheme, as it demands attention and stands out.
- Pink: this color is having the time of its life at the minute, because, more than ever, it’s being embraced by people of all genders and identities! And for that reason, brands are following suit and incorporating it into a range of industries.
- Brown: when used in web design, brown is a comforting color. It gives websites a natural, down-to-earth vibe and often goes hand in hand with traditional, vintage-inspired designs.
- Black: its minimalism is great for luxury websites; many cosmetic brands adopt black as their key color to signify that their product is quality.
- White: is a neutral shade, which means it can easily be combined with other colors for branding purposes. It is primarily used as an accent or background color.
- Gray: if you have got a more serious website, gray is a great color choice, it shows people you mean business.
