A website is a prominent must-have marketing tool for organizations. What most business owners don’t realize is that web design impacts SEO rankings and performance. Because your website is likely to be a potential client’s first engagement with your company, the plan must give a good experience. It’s also essential for maintaining a solid search engine presence. Google considers the click-through rate, time spent on site, and bounce rate when deciding whether to rank a page higher or worse. As a result, if people pay little to no time on your site or avoid it entirely, Google will consider it a poor user experience. Web design has an impact on both user experience and searches engine rankings. Poor web design techniques reduce your SEO ranking, causing your site to appear lower in search results. This directly impacts your company’s bottom line, which is why investing in SEO-friendly site design from the outset is critical.
The following factors are likely to contribute to a pleasant user experience: A simple, straightforward navigation layout that allows people to discover what they need quickly. Pop-ups are used sparingly.
Content that is easy to read and is broken up with images, infographics, or videos rather than a single continuous panel of text. Your SEO performance is directly influenced by how quickly your website’s pages load. This is directly related to Google’s goal of giving web visitors the best experience possible if a website takes too long to load. The organic search results in Google are those that are not paid advertisements. It is responsible for more than half of all web traffic. The majority of consumers would instead click on a natural Google search result. Being at the top of the search results provides social proof that your site is the best for answering that inquiry. People who are on the first page of search results receive almost 75% of this traffic. Google and other search engines are constantly refining their algorithms to ensure that the best websites appear first.